Soft Care,
Rooted in
Simplicity.

Island-Inspired Ingredients

Crafted with clean ingredients rooted in St. Lucian tradition.

Simple Daily Care

Made for nourishing everyday skincare rituals.

Naturally Elevated

Designed to bring warmth, calm, and balance to your routine.

Ash & Aura

The Collection

Island-inspired skincare made with clean ingredients and intentional care.

Clean Formulas

Only What Your
Skin Actually
Needs.

Ash & Aura focuses on clean, nourishing ingredients inspired by island tradition. Nothing unnecessary. Nothing synthetic.

01

Coconut Oil

Deep nourishment and lasting moisture for soft, supple skin.

02

Aloe Vera

Soothing hydration straight from the island's natural reserves.

03

Shea Butter

Rich, protective moisture that melts into skin effortlessly.

04

Natural Oils

A carefully chosen blend of plant-based oils for balanced care.

Our Story

Inspired by St. Lucia.
Made for Everyday
Self-Care.

Ash & Aura was created around the idea that skincare should feel simple, natural, and intentional. Inspired by island tradition and clean ingredients, each product is designed to bring warmth, calm, and everyday care into your routine.

Founded by Jack Hurley and Caleb Racki, Ash & Aura grew from a shared passion for clean skincare, intentional self-care, and the island-inspired ingredients that make it all feel effortless.

Begin Your Ritual

Elevate Your

glowskinritualcareaurasoftnessbalance

with Ash & Aura

Discover clean, island-inspired skincare made for simple everyday self-care.

Get in Touch

Let's Connect

Questions about our products, wholesale inquiries, or just want to say hello — we'd love to hear from you.